There are a lot of things about being an A-list celebrity that don’t sound terribly appealing. Paparazzi snapping your picture when you’re busy scarfing down a bowl of pasta? No thanks. Strangers digging through your trash? Creepy. Websites dedicated to tracking your every move? Pass.
Butone of the many appeals of international fame (we suspect, at least) is that you can slap your name on anything — a dessert-scented perfume line, say, or a protein shake mixer, a toothpaste, or even a freakin’ video game — and people will buy it. A lot of it.
These days, those celebrity endorsements include CBD, too. It’s not exactly surprising considering how quickly the industry’s customer base and demand are growing. In 2020 alone, CBD sales in the United States skyrocketed to, industry experts estimate, between $1.7 and $2 billion. That’s more than a 50% increase from 2019. One recent study concluded that the global CBD market will be worth $123 billion by 2027!
So who are the biggest celebrities getting into the CBD industry? You may be surprised. By who is involved and by the wide range of products — from the practical to the goofy to the downright strange — that they’ve put their names on, or in some cases, even had a hand in designing.
Just to be clear, we aren’t endorsing (or criticizing) any of these products. To find out how they stack up against your favorites, you’ll have to see for yourself! And if you do, we’d love to hear about it.
Megan Rapinoe: Mendi
Originally founded by pro soccer player and coach Rachel Rapinoe, the athlete-centric CBD company Mendi (which makes a wide array of products from tinctures to massage oil) got a big boost when Rachel’s twin sister, the World Cup star Megan Rapinoe, signed on as a board adviser, strategic partner and athlete ambassador in 2019.
“I think there is still a lot of stigma around the use of CBD and cannabis in soccer,” the way-more-famous-Rapinoe said in a Q&A at the time. “There needs to be greater education so athletes can make an informed decision. We are also subject to the USADA testing pool, and fear of a failed test is worrisome for many players.”
Willie Nelson: Willie’s Remedy
"Willie Nelson 2" by rtilden is licensed under CC BY 2.0
It’s no secret that country music legend and veteran political activist Willie Nelson is a big fan of smoking pot (and has been for longer than we’ve been alive). More than 40 years ago, Nelson even hit a joint on the White House roof with Chip Carter, the son of then-President Jimmy Carter! And while Willie has long owned his own line of marijuana products, his foray into CBD is also notable.
Since 2018, Willie’s Remedy has churned out standard tinctures but also teas, coffee (“Like coffee, cannabis is a plant that works for me,” the “ Time of the Preacher” singer has said)and a muscle balm first developed by Willie’s wife, Annie, for Willie and his bandmates.
Martha Stewart: Martha Stewart CBD
Love her or hate her, the formerly incarcerated Queen of Home Decor knows how to hustle. Last year, Stewart partnered with Canadian cannabis giant Canopy to launch Martha Stewart CBD, her own brand of oil drops, softgels and gummies. She’s since inked a deal to sell the products at nearly 600 locations of the ubiquitous national chain the Vitamin Shoppe.
In an epically on-brand statement surrounding the launch of a festive sampler box, Stewart remarked that, “It is easier than ever to treat yourself and your loved ones to the wellness benefits of CBD, and my new gummy sampler, inspired by flavors from my garden, makes the perfect holiday gift this season.”
To paraphrase hip-hop legend and fellow billionaire Jay-Z, Martha Stewart may not be a businessman, but she’s a business, man.
Ricky Williams: Real Wellness
Of all the celebrities included in this list, former NFL running back prodigy Ricky Williams has perhaps the most contentious relationship with marijuana. As a professional football player, first drafted in 1999, Williams regularly consumed cannabis to combat depression, social anxiety and the physical pains of the sport. But in 2012, it cost him his career after he violated anti-drug league rules, and, Williams estimates, $10 million in salary and potential endorsements as well.
Since then, however, Williams has become public about his cannabis use. In 2017, he started Real Wellness, a California-based company that sells THC products in California and CBD products across the country.
“It’s the coming together of my passion for healing, my fascination with plant medicines, and my entrepreneurial spirit,” Williams saidof the company.
Kourtney Kardashian: Hora Skin Care
"File:Kourtney Kardashian for GQ - 3.png" by Britt Bellamy is licensed under CC BY 3.0
The Kardashian clan are big fans of CBD. In 2019, for instance, Kim Kardashian threw herself a CBD-themed baby shower. That same year, Kim’s older sister, Kourtney, launched her own line of CBD-infused creams, Hora Skin Care. Although Kourtney herself has been largely mum on publicly endorsing her own products, Hora has gottena lot of lovefrom lifestyle outlets, including Forbes, Elle, Glamour and People.
Montel Williams: MONTEL / Lenitiv Scientific
Since he was diagnosed with multiple sclerosis in 1999, iconic TV host Montel Williams has turned to and benefited from medical marijuana and CBD alike. In 2016, he launched the CBD company Lenitiv Scientific, which sells MONTEL, his own line of 50mg CBD capsules.
In a weird twist, Williams and his company were taken advantage of by online scammers, who sold fake CBD products under Williams’ name, and rounded up fake endorsements from celebrities, including Bill Gates and Lady Gaga. Talk about a successful scam.
Carey Hart: HartLuck
In 2019, in partnership with Next Green Wave Holdings, motocross legend (and husband of pop star Pink) Carey Hart launched HartLuck, a CBD brand that sells gel capsules, lotions and even a CBD inhaler! Hart, for his part, insists that he’s quite hands on with the business:
“I have been actively involved in helping even with testing, letting the team know what works for me after years of hard falls and broken bones,” he told Forbes.
Well, folks, that’s a wrap! There are many other celebrities in the CBD game, from Tommy Chong to John Legend to former New England Patriots tight end Rob Gronkowski. We don’t know who’ll be next to jump in the game, but at the rate the CBD industry is growing, we feel confident that these celebrities will be joined by many more.
Other image credits
"Megan Rapinoe" by Lorie Shaull is licensed under CC BY-SA 2.0 "Martha Stewart by David Shankbone 2010 NYC" by david_shankbone is licensed under CC BY 2.0
"MONTEL WILLIAMS, NAVAL ACADEMY GRADUATE" by roberthuffstutter is licensed under CC BY 2.0